Ekoklas flour


The idea of ​​a trademark is based on the initials of the product name (EK) formed by grain of wheat. Newly created icon becomes a symbol that clearly connects with the full name of the product and is associated with wheat industry.

Typography of round edges resembles to the end products derived from flour, such as various bakery products, while the tick of the word flour is derived from elements of the trademark.

Since this is an eco product, used colors are evoking and emphasizing the natural and organic origin of the components, therefore green is associated with health and nature, while brown is associated with earth and soil, and is known as the color that stimulates appetite.